Digital Marketing & Online Presence

Digital Marketing & Using social media for marketing purposes

Introduction Digital marketing is a form of marketing for promoting and selling products or services on the Internet through digital channels. It involves all the marketing activities that take place in the online environment. Therefore, social media presence for professional purposes can also...

Brand your company

Introduction No matter what company or professional activity you run, having a strong brand is a must-have for any business in today’s competitive world. Especially in the more and more digital world we live in, it is important to have your own brand identity. With all online competitors there are,...

Adaptability – Diversifying your offer for seasonal aspects

Introduction Many businesses in coastal regions face the same problems regarding seasonality. Where their businesses feel vibrant and successful during the high points of the year, they can feel rather slow and failing during other moments in the year. These fluctuations in high and low points can...

Productization & marketing

Introduction The productization and marketing are essential aspects of any economic activity, and tourism and the blue economy are no exception. In this topic, the concepts of productization and marketing are discussed in the blue economy as well as the challenges and opportunities that arise. Productization...