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FinTech, short for Financial Technology, encompasses a range of technological advancements that enhance and automate financial services in businesses. These advancements, including artificial intelligence (AI), blockchain, cloud computing, and big data among others, simplify and democratize financial services, making them more accessible to businesses of all sizes. 

Have a look at the following for a more comprehensive introduction to FinTech: What is fintech? | CNBC Explains  

In order to ensure clarity, and before jumping into the main contents, let’s first briefly explain some terms that might be challenging:  

  • Blockchain refers to a decentralized digital ledger that securely records transactions, ensuring transparency and eliminating the need for intermediaries.  
  • Big data involves the collection, analysis, and utilization of vast amounts of data to uncover valuable insights, enabling more informed decision-making in finance. 

The main aims of this Bite Size are: 

  • Provide a first approach to FinTech 
  • Discover which potential opportunities FinTech solutions can provide to your business 


Now let’s explore the industry’s scale, its historical development, and tangible examples of the solutions it encompasses. This approach aims to make the complex topic of fintech more accessible and easier to comprehend.  

What is FinTech? 

FinTech, short for Financial Technology, refers to the innovative use of technology in improving and automating financial services for businesses. It encompasses various digital advancements such as artificial intelligence (AI), blockchain, and more. These technologies have revolutionized financial services, making them more efficient, secure, and accessible. 

Today, FinTech plays a crucial role in simplifying financial transactions for micro-entrepreneurs and enterprises alike, enabling them to manage their finances effectively. 

With the advent of FinTech, businesses can streamline their financial transactions, eliminating unnecessary steps and simplifying processes. For instance, services like Venmo or PayPal provide convenient alternatives to traditional cash transactions, allowing businesses to make payments and transfers seamlessly without the need to visit a bank. 

On that note, FinTech solutions have transformed various financial activities, including money transfers, check deposits through smartphones, and investment management. Therefore, FinTech represents an opportunity for small companies and (future) entrepreneurs to simplify their financial processes and procedures and, in addition, to offer more attractive services to their customers. For example, by having payment via Apple Pay or Revolut in a small seaside restaurant. 

[Text Wrapping Break]Benefits of FinTech 

As said before, FinTech offers numerous benefits for micro-entrepreneurs and businesses, just as the following ones: 

  • It saves time and money by streamlining financial processes and reducing transaction costs. 
  • Additionally, FinTech provides accessibility through various devices, enabling users to access financial services anytime, anywhere. 
  • It also offers cost-effective solutions, breaking barriers that previously hindered businesses from accessing financial services. 
  • One significant advantage of FinTech is its flexibility and customization. Unlike traditional financial services that often provide a one-size-fits-all approach, FinTech services can be tailored to individual needs and preferences. This personalized approach allows micro-entrepreneurs to benefit from financial solutions that cater specifically to their requirements. 

How FinTech Can Help You 

FinTech offers a range of solutions that can benefit micro-entrepreneurs in various ways. Here are some examples: 

  1. Budgeting and savings: FinTech apps can assist users in tracking spending, setting budgets, and saving money. Some apps even automate savings by rounding up transactions and depositing the difference into a savings account. 
  1. Investing: FinTech platforms provide lower fees and minimum investment requirements compared to traditional financial institutions. They also offer personalized investment advice and management. 
  1. Borrowing: Peer-to-peer lending platforms enable individuals and small businesses to access loans that may be difficult to obtain traditionally. These loans often come with lower interest rates and fees. If you are interested in learning more about different funding alternatives for your initiative, we recommend you to have a look at the Crowdfunding Bite Size unit. 
  1. Payments: FinTech payment solutions offer faster, more secure, and cost-effective payment options compared to traditional methods (e.g., PayPal). This is especially beneficial for international money transfers or avoiding high transaction fees. 

FinTech and Blue Economy 

Financial Technologies have also significant implications for the blue economy. It can play a crucial role in promoting sustainable economic growth and development in the blue economy by providing innovative financial solutions that meet the unique challenges and opportunities of ocean-based sectors. 

Overall, the blue economy includes several sectors, such as tourism, fishing, leisure, energy, etc. FinTech in its turn, can enable the growth and development of these blue economy sectors by providing innovative financial solutions such as microfinance, crowdfunding, digital payments, and insurance products that cater to the specific needs of the blue economy. 

For example, FinTech can help small-scale fishers access credit, provide real-time data on ocean conditions and fishing activities, and enable efficient and transparent supply chain management. 

Have a look at the Sectoral Info pieces of knowledge to get inspiration from various applications and benefits of FinTech solutions across different sectors of activity. 

Sectorial info

    Tourism & Hospitality 

    In the tourism and hospitality sector, FinTech can offer companies an opportunity to provide seamless online payment options, manage their finances more efficiently, reduce costs, and increase profitability, personalized services, making their experience more memorable and unique. 

    In fact, FinTech can get a revolutionary position in the tourism and hospitality sectors, by improving payment systems, increasing transparency, and enhancing the customer experience. It can benefit both travelers and companies, since it is able to make the payment processes and finance management easier.


    In the fishery sector, FinTech can facilitate the trade of seafood products, improve the efficiency of supply chain management, enable fishermen and seafood companies to track their products from the moment they are caught to the moment they reach the customer and help to address the problem of overfishing by promoting sustainable fishing practices and providing financial incentives for those who follow these practices. 

    This is because FinTech can provide secure and transparent payment systems, reducing waste and increasing profitability, providing transparency and traceability.

    Environmental Protection

     FinTech has the potential to play an important role in supporting environmental protection by facilitating the financing of environmentally sustainable projects, improving transparency and accountability, and incentivizing the adoption of sustainable practices.  

    There are several companies, that already have initiated environmental protection, like: 

    • OceanMind that uses machines and satellite to help combat illegal fishing. 
    • The Blue Boat Initiative that aims to finance marine conservation and sustainable fisheries projects through the issuance of blue bonds. 
    • BlueRevolution that supports sustainable blue projects through investing and crowdfunding.
    Transport & Port Activity 

    In the transport and port activity sector, FinTech can help to streamline payment processes and reduce administrative costs. 

    It can also help to improve logistics and supply chain management by providing real-time tracking and monitoring of goods. 

    Moreover, FinTech can help to improve safety and security by providing secure and transparent payment systems and enabling faster and more efficient customs clearance processes. 

    Finally, FinTech can help to reduce the carbon footprint of the transport sector by promoting the use of electric vehicles and providing financial incentives for companies that adopt sustainable practices.