Considering the current communication trends, the importance of social presence nowadays for any professional, small or large business is non-negotiable. Therefore, learning the basics of digital marketing and social media management will be essential for your professional activity.

The brand identity is the heart and soul of every company, it defines your organisation, it is responsible for influencing your target audience, and it differentiates you from your competitors, which is why we will dive into the topic of how to develop this brand identity.

In coastal areas many businesses face the challenges of seasonality, therefore we will provide you some tips and tricks to overcome challenges of seasonality, such as diversification possibilities.

The main aim of this unit is to show how productization and marketing can be used in order to help improve your own business.